The Home Staging Showcase Helps Stagers Sell Their Services Without
Saying a Word
Is your business bringing you the amount of clients you want? Do you
have more business than you can handle? Are you getting everything you
want out of your business?
If you can't answer "yes" to those questions, then you need to change
what you're doing. And you need to keep changing what you're doing until you are getting what you want out of your business!
Home owners often try to stage their own properties; many don't even
know what home staging is or have had it explained badly to them. Because they are emotionally tied to
the home and the way they have decorated it, they tend to believe that
other people will appreciate their taste as much as they do. Some people have had their home "staged" by a real estate agents who really don't understand how
to do it properly and have sterilized the home so much it is no longer attractive to buyers.
When the home still didn't sell, the homeowner became disillusioned with
the concept altogether.
Staging one' s own home is generally not a wise choice for sellers to make.
We know that, but they don't. The more stylized a home is,
the more of the owner's personality has been infused into the decor of the
home, the less likely (in most cases) it will be to reach a broad number of prospective
buyers who are willing to make an offer on your home.
Sometimes buyers get caught up in the personality the owner demonstrated
with their furniture and personal accessories. They get sidetracked into looking at
who lives in the home and not the home itself.
Sometimes they cannot relate to the taste of the seller at all. They get
turned off by even the smallest of details, or the color choices or a number
of other factors.
Smart Sellers Hire Professional Stagers
This is why the really savvy home seller looks to professionals to stage the
home for them. A professional will look at the home the way a buyer would look
at it - with total impartial eyes and a lack of emotion. It is virtually
impossible for a seller to look at their own home without emotions. This is why many
get upset when a stager tells them to remove something or change something they
love. The stager isn't trying to be mean or critical, but they are focused on
what they think will neutralize the property enough to attract the greatest
interest.
The Home Staging Showcase Book Proves Staging Works Effectively for Anyone
To
help stagers get the right message across to home owners in a compelling, yet
soft sell approach, we've created the Home Staging Showcase Book. We've brought together the talents of several professional stagers so you can
see how important it is to present a home on the market in the proper way.
Sure, you owners can self-serve if they have the time and energy. But honestly,
they'll
be cheating themselves if they don't recruit the consultation services of a trained
professional who can advise them from a point of view they can't be objective
enough to reach.
The Showcase Book is not for purchase by homeowners. It was created for
professional stagers to use to "showcase" the talents of stagers in general
and to demonstrate the power of professional home staging concepts at work
in the marketplace.
If you are a professional stager, whether new to the industry or an old
pro, you will find the Home Staging Showcase a valuable aid when it
comes to presenting your services to homeowners who are planning to sell
their homes or whose homes have already languished on the market without any
offers.
Testimonial - "I have already
used the Showcase book when meeting with a new realtor and his client this
week. They were definitely impressed with the book . . . The book will
absolutely help me gain and win new business. I am sure of that. Thank you
and I'll keep you posted as the book assists me in the future. DM"
Beautiful Hardbound Book
The Showcase Book is printed in color on archival paper (acid free, so it will never yellow). All of the
pictures are full color. It explains to homeowners the benefits and value of hiring a professional stager to work with them.
The book measures approximately 8.5x11, is bound by a beautiful black linen cover and has 28 pages - just long enough to make a compelling case on your behalf and just short
enough to leave owners curious and open to discussion about how staging services
can benefit them.
The Home Staging Showcase can be effectively used by any professional stager, whether trained by us or trained elsewhere. It does
include mention of The International Staging and Redesign Directory (for those outside your local area), but continuously encourages
prospects to contact the stager who owns the book for additional information, consultation or full staging services.
TESTIMONIAL -
"Hi Barbara: I received my book today, . . . The books are very attractive and "rich" looking! What a pleasure it will be to show
these to prospective clients! Thank you again, Debbie Muccillo, CSS"
Particularly Useful to New Stagers
Particularly useful to
those just starting out in business, who don't have any pictures of their own to show yet, the Showcase is also a valuable tool for anyone because you can show it to anyone, any time,
any place (not like our slideshows or powerpoint presentations).
Concerned that the pictures aren't your pictures? Don't be. The Home Staging Showcase is presented in such a manner that the average seller
won't care in the least that the staging examples were created by someone else. They will recognize that every situation is different - that every home is different -
that every professional is different. The point is, they will really be able to grasp the significance of home staging in general and see why they are better off
hiring a professional than trying to do it themselves.
Pricing for Home Staging Showcase
Are you getting all you can get out of your business? Are you making what you want to make? If you're not getting what you want, you have to change what you're doing.
And if you still don't get what you want, you have to keep changing what you're doing until you DO get what you want. It's that simple.
Landing just one new client
as a result of this beautiful, professionally developed showcase, will be well worth the investment no matter what the price.
The book is not the work of just one stager, but is a compilation of several home stagers from California to New Jersey and parts in between. It has no geographical
boundaries therefore and your clients will find homes they can relate to within the book.
The Showcase Book is no longer available "a la carte". It is only
available if you invest in the Diamond Ruby Course. Sorry.
The time away from
building your business could be enormously expensive and you're likely to
wind up with something quite inferior to ours anyway. When you consider that
this Showcase Book will be your personal representative when you're not
around, it would behoove you to be sure you have something of the finest
quality to show.
It is just one of those indispensable tools that every professional
should utilize, bar none and you're bound to discover it is well worth every
penny when it sells a client without you ever having to mutter a word.
Previewed already by others in the business, the responses have been very
enthusiastic.
TESTIMONIAL - "Just when I think you've exhausted all ideas for helping me with my business, you come up with another ingenious
idea. I love the Showcase book and plan to order more to circulate. Thanks for your creative efforts. This is a gem. - Sharon Helmsley">
We're confident you'll be delighted with your copy and will use it over
and over again to help promote your business.
The
Showcase Book is only available as part of one of our courses. Sorry, but you
cannot purchase it as a stand-alone product.
